Jun 24, 2025 05:47 PM IST

Matthew was within the nation on a four-city tour in Mumbai, Delhi, Guwahati and Bengaluru is “stunned” that “India is my primary streaming territory”

Social media has given rise to a number of musicians, introducing their music to individuals throughout the globe, and one such singer-songwriter is Matthew Ifield. Having begun his musical journey on social media in the course of the pandemic, the 20-year-old Australian tells us, “I started pursuing music in 2020. At that point, it was primarily me singing in my bed room, recording myself, and posting these movies on Instagram and YouTube Shorts.”

Matthew Ifield was on a four-city tour of India(instagram )

Australian singer-songwriter Matthew Ifield(instagram) Matthew, who was within the nation on a four-city tour that ended on June 21, and is half Malaysian and half Nordic, is “stunned” that “India is my primary streaming territory”. He provides, “I’m not precisely certain why, however I’m extraordinarily grateful that my music is resonating with Indian audiences. It has opened up a number of alternatives together with occurring tour in 4 main Indian cities – Mumbai, Delhi, Guwahati and Bengaluru.”

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With musicians like Arijit Singh, Diljit Dosanj, Jonita Gandhi and extra, taking their music to the worldwide stage by collaborating with worldwide singers, Indian music has made an enduring mark. “The first identify that involves thoughts is Shah Rukh Khan, the long-lasting Bollywood star. I first heard about him by interviews from this 12 months’s MET Gala, and I’ve been actually impressed by his work. A collaboration with him can be actually cool,” says the musician, who shall be releasing his debut album on August 8.

The Indian musicians in his roster embrace singer Anuv Jain – “an incredible artist, whose work I vastly admire”, together with Australian-Indian singer DHEE, whose “music is unbelievable” and Indian singer and DJ Kayan, “is somebody I’d positively be occupied with collaborating with”.

Having discovered reputation on social media by importing covers of well-liked songs like Die With a Smile, I Think They Call This Love, and so forth. Matthew can also be working to place out his authentic music whereas “pursuing a level in property”. “I believe it’s fairly necessary for a track to realize traction on platforms like Reels and TikTok to be thought of well-liked. Social media has grow to be the first viewing and discovery platform for a world viewers, so leveraging these is necessary in getting your music on the market as of late,” he shares.

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He provides, “But artistes additionally should be very cautious to not be pigeonholed into a selected class on socials. I carry out covers, however I even have my very own music that I wish to give attention to as it’s important for me to make sure that individuals recognise me for my authentic work as properly, and never simply the viral moments.”