Jun 17, 2025 01:05 PM IST

Kriti Sanon’s sister Nupur Sanon and her label NOBO are being brutally trolled on-line. Here’s what netizens are saying

Over the years, a number of Bollywood divas have launched their very own manufacturers, transitioning seamlessly into profitable businesswomen. For occasion, Katrina Kaif is ruling the sweetness business whereas Deepika Padukone is profitable hearts together with her skincare and self-care merchandise. Well, one superstar title who’s presently making headlines due to her model, and sadly not for the suitable causes, is actor Kriti Sanon’s sister Nupur Sanon. While Kriti launched her skincare model in 2023, Nupur adopted in her sister’s footsteps and based her label NOBO in 2024. At the second, the clothes model is trending on-line as a result of netizens can not digest the worth at which ‘basic’ designs are being bought.

Kriti Sanon and Nupur Sanon

Kriti Sanon’s sister Nupur Sanon’s label NOBO, which stands for NO BOundaries, is being known as out on social media by netizens who suppose her designer garments are ‘basic and bad’ and are being bought at hefty costs on the web site. Many have made up new names for the label with the intention to troll Nupur and her model. Under a Reddit thread, a consumer wrote, “NoBo stands for Nobody Bought,” whereas one other claimed, “I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME.” A harsh remark learn, “Label NoBo – No One Buy One.”

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Meanwhile, others are evaluating the designs of Nupur’s NOBO to garments we discover in native markets. For occasion, an web consumer revealed, “I have been to Jaipur and jodhpur the past year and honestly, have found better patchwork jackets from local markets for less than 1500,” whereas one other shared, “Bhai yeh sab kapre Rajouri or chandni chowk mein dhakke khaa rhe hai. What even????” A social media consumer claimed, “So out of touch with reality these ppl are. The fabric is very similar to Sarojini stuff 🤮,” whereas one other significantly nasty remark learn, “behen ke naam ka bharpoor istemaal😈.”

What are your ideas on Nupur’s label and the costs that are being known as ‘overpriced’ by netizens?