Siddhant Chaturvedi makes his Korean debut alongside Chae Soo-bin, leaves followers livid: How a lot whitening was performed?

The vibe is vaguely Bollywood monsoon romance meets Korean whimsy — besides it’s not fairly both. And followers are loving the awkward attraction of all of it. “Korean actress Chae Soobin with Indian actor Siddhant Chaturvedi filmed in India for a Crocs Japan ad… what kind of crossover is this,” wrote one consumer on X. Another quipped, “I can’t tell if I like or dislike Siddhant Chaturvedi in this Korean style rom com but I think he should be the first actor from India to headline a K show (which is not an Ekta Kapoor show) 🙂‍↔️.”

But not everybody’s bought on the collab. Some followers have been fast to level out how totally different Siddhant regarded within the advert. “Korean team had whitewashed him for this ad to blend,” mentioned one. Another added, “How much whitening has to be done to be in this ad lol.” And one consumer summed it up with a bang: “This looks so AI-generated help.”

But past the oddball execution, the advert appears to be a part of a much bigger pattern — the globalisation of stardom by way of Okay-pop’s huge affect. From Tom Cruise hanging with BTS’ Jin to Jackson Wang collaborating with Diljit Dosanjh, the East-meets-West components is alive and thriving. Siddhant’s entry into this world would possibly really feel random, nevertheless it’s an indication of simply how borderless popular culture is changing into.

So is that this the beginning of Siddhant’s Okay-entertainment period? Or only a unusual footnote in Crocs’ advert marketing campaign historical past? Either means, followers are watching — even when they’re unsure why.