Su From So: How an unheralded Kannada movie broke advertising norms to set field workplace data

Three days in the past, Su From So was an unheralded movie. Today, it has shaken the Kannada movie business, reiterating the significance of high quality content material and prompting filmmakers to reassess their promotional methods. Su From So, launched in the course of the cataclysmic run of Saiyaara, the Hindi love story that has revived the romance style in Bollywood. The entertaining F1, which had crossed the ₹100 crore-mark in India, was nonetheless a sizzling property in Bengaluru. And Telugu star Pawan Kalyan’s much-awaited Hari Hara Veera Mallu was anticipated to attain large.

However, three days after its theatrical launch, Su From So has conquered each hurdle in its path to interrupt field workplace data. It’s a shock hit of 2025. “Three days in the past, Su From So was an unknown undertaking. Today, you’ve got made it probably the most thrilling movies of the 12 months,” Raj B Shetty, who co-produced the film, wrote on social media.

The numbers related to Su From So are mind-boggling. The movie created historical past when one lakh twenty-seven thousand tickets bought offered on the ticketing app BookMyShow on Saturday (July 26, 2025). No Kannada movie has loved this quantity of ticket gross sales in a single day on the web platform. On Sunday, Su From So loved greater than 550 housefull reveals throughout India, a terrific quantity contemplating the extended lull within the Kannada movie business in 2025.

Raj, aside from co-producing the film, performs a distinguished character in Su From So, however his position was stored a secret. The director of acclaimed movies like Ondu Motteya Kathe and Garuda Gamana Vrishabha Vahana may have been the face of the movie, however selected to not hog the limelight of a film crammed with contemporary faces in Kannada. One video message from Raj proved to be game-changing.

“We know that you’re uninterested in pre-release interviews and reactions from movie star reveals. We aren’t doing them for our film. We need you all to be our trustworthy promoters. Watch our movie and unfold the phrase,” the actor-director had urged, as he introduced paid-premiere reveals in Shivamogga, Mysuru, Mangaluru, and Bengaluru.

Bharath Sudhama, co-founder of movie advertising firm The Big Little, feels Raj pulled off a coup together with his assertion. “Saying you received’t promote a movie is itself a promotion. It means that you’re telling the viewers you’re utterly assured about your content material. People stroll into the theatres wanting to love the film due to the daring step from the makers,” he analyses. “It’s like Upendra saying his movie is just for the clever ones (bhuddivantharige maatra). Everybody would need to be often known as clever to look at his films.”

After avoiding the customary YouTube appearances, Su From So banked on their content material to do the speaking. The hilarious trailer and the peppy dance quantity, referred to as ‘Dank Anthem’, had given the film some benefit. Post its launch, the excellent phrase of mouth has bolstered ticket gross sales. “We are getting requests for extra reveals,” Raj instructed reporters. On Sunday, 72 early-morning reveals (EMS, earlier than 9:00 am) have been added in Bengaluru theatres, an unprecedented growth.

Bharath says the business have to be cautious and never see this low-key promotion technique as a components. “Minimal promotions won’t work for an additional film as a result of it could not garner distinctive word-of-mouth within the preliminary section. You can’t criticise a crew that opts for vibrant promotional strategies simply because one film tasted success with out promotional actions. Every movie crew has to discover a distinctive choice to swimsuit its content material,” explains Bharath.

Just like Kirik Party (2016), Kantara (2022), and 777 Charlie (2022), it’s a crew from the coastal Karnataka area that has resurrected a struggling business with a refreshing topic aimed toward entertaining the household viewers. Su From So, directed by in style Tulu theatre artiste and movie actor JP Thuminad, is a rip-roaring horror comedy set in a village in Dakshina Kannada. Marked by glorious performances, the movie makes for an important group viewing, because it weaves an essential message with a rooted presentation, sustaining the flavour of the backdrop.

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“The movie jogged my memory of my Sarkari Hiriya Prathamika Shaale Kasaragodu (2018),” mentioned Rishab Shetty on X, referring to his third directorial, which was additionally a high quality amalgamation of message and leisure. Su From So, following a stupendous begin, is about to go locations. Dulquer Salman’s Wayfarer Films will distribute the Malayalam dubbed model of the film in Kerala from August 01, 2025. Anil Thadani’s AA Films has bagged the North India distribution rights for the film. Phars Film Co. LLC is in talks to launch the film abroad.