The Evolution of Lingerie from Oppression to Empowerment
Lingerie has come a lengthy approach, hasn’t it? Back within the day, bras have been all about becoming into society’s thought of what girls ought to look like-think tight corsets and bras that have been extra about form than consolation. But as girls’s rights grew, so did our lingerie.
Flashback to the Sixties, and ladies have been like, “Nope, we’re done with these old-school restrictions,” tossing their bras into the “Freedom Trash Can.” Fast ahead to at this time, and the #FreeTheNipple motion is all about proudly owning our our bodies, making our personal selections, and celebrating freedom. So, yeah-lingerie has at all times been a part of the story, reflecting each the struggles and the wins of girls all over the place.
The Curvy Kate Way: Empowering Women by way of Lingerie
At Curvy Kate, we’re captivated with empowering girls by way of confidence, freedom, and self-love. Our dedication is to design lingerie that uplifts with out restriction—celebrating girls of all shapes, sizes, and backgrounds. We consider that self-love isn’t one-size-fits-all, and our designs mirror this ethos by providing consolation, assist, and confidence to each girl.
Our all-female team-spanning design, advertising, and buying-embodies the values we maintain pricey. As an organization for girls, run by girls, we do not simply create bras; we create a group. We uplift one another and champion girls in each approach potential, each on our social platforms and in our firm tradition.
Lucy-Jayne Copley, our passionate E-commerce Executive, shares: “I’m at all times impressed by our female-led crew right here at CK. As somebody who feels very passionate in regards to the firm’s core values, it’s superb to see how the ladies listed here are continually striving to do higher and make modifications within the fuller bust world.”
Kate Sheridan, our Junior Merchandiser, provides: “It’s actually pretty to work at an organization that not solely celebrates however promotes inclusivity. Women are so particular person and different-it’s superb to see such a various vary of girls in lingerie. It’s very empowering.”
As Lauren Walls, our Digital Marketing Executive, notes: “It’s extremely inspiring to see robust, gifted girls in management roles. It motivates me to develop my very own abilities and reassures me that I can confidently pursue my ambitions, understanding others have paved the way in which.”
Katie Weir, our Bra Whisperer, says: “I like how each reduce of a Curvy Kate bra does probably the most to your curves. With each put on of your plunge, balcony, or full cup bra, you’ll really feel supported, snug, and free to put on no matter you need.”
Jess Pike, our social media and Communities Manager, explains: “I like working at Curvy Kate as a result of we have fun individuality. We actively hunt down persona and variety inside our group. Plus, I like being a part of an all-female design crew that actually understands the wants of girls with fuller busts!”
Lingerie as Empowerment: Feeling Unstoppable
Today, lingerie is about way more than support-it’s about self-expression, confidence, and feeling unstoppable in your personal pores and skin. The proper lingerie ought to elevate you up-physically and emotionally-so you’ll be able to really feel your greatest each day.
As we have fun International Women’s Day, we honour the ladies who’ve fought for our rights and those that proceed to problem norms. We additionally have fun each girl who chooses to embrace her physique, her confidence, and her energy.
Wear what makes you are feeling unbelievable. Own your physique. Celebrate your femininity and embrace your fuller bust by testing the beautiful new-in at Curvy Kate right here!
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