Andhra Pradesh Government goals to redefine tourism

The Government of Andhra Pradesh is gearing as much as rejoice the World Tourism Day on September 27, 2025 on a grand scale and plans are beneath approach to develop a singular tagline and a compelling theme for the State’s tourism sector, which might be unveiled by the Chief Minister N. Chandrababu Naidu on that day.

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To present vacationers visiting Andhra Pradesh with an unforgettable expertise by means of numerous tourism initiatives and to show bizarre moments into extraordinary tales, the Tourism Department held a two-day workshop attended by the highest brass of Mastercard’s “Priceless Experiences” programme.

Mastercard’s “Priceless Experiences” programme is a worldwide initiative that gives unique, curated experiences to Mastercard cardholders. Under its ‘Priceless’ programme, Mastercard supplies unique entry to culturally wealthy, gastronomical and wellness experiences to its cardholders in cities akin to Delhi, Agra, Jodhpur, Dehradun and Pune. The firm at present provides 40 priceless experiences in India and plans to develop its operations.

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The workshop held on the Tourism workplace in Vijayawada focussed on devising methods and tips for tourism improvement within the State, creating frameworks to supply invaluable experiences by means of assorted tourism initiatives, and understanding the Mastercard cardholders’ preferences. The dialogue additionally included figuring out alternatives for entry to world-class occasions.

Officials additionally deliberated on steps to simplify coordination with cultural and different Ministry departments, assist social media promotions by means of government-run channels, develop immersive experiences for vacationers and provides particular precedence to heritage websites.

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Andhra Pradesh Tourism Development Corporation Managing Director Amrapali Kata stated the concept was to rework the State into a serious tourism vacation spot in South Asia. She stated to create unforgettable experiences for guests, the State was divided into 4 tourism circuits, every providing distinctive expertise. They included Araku-Vizag circuit designed to introduce vacationers to tribal tradition, encourage them to work together with tribal communities and native artists; Godavari circuit – concentrate on the scenic backwaters of the Godavari River, boat journeys amidst coconut groves and serene river experiences; Suryalanka-Chirala Coastal circuit – providing insights into coastal life, fishing communities and the handloom heritage of the area and Tirupati circuit – designed to offer non secular experiences, discover the lives of native weavers and join with nature in pristine environments.

The division is engaged on a advertising technique to utilise all branding alternatives. The officers requested cooperation and partnership of the Mastercard cardholders on this endeavour.