WhatsApp publicizes new characteristic with month-to-month charges: What it means in your chats?

Jun 16, 2025 09:04 PM IST

WhatsApp is introducing a paid characteristic on its platform amid different updates. 

WhatsApp is about to roll out a significant replace that might change how customers work together with the platform. The common messaging app, owned by Meta, has introduced plans to introduce a brand new characteristic that can require customers to pay charges, marking a shift from its historically free mannequin. In addition to the paid service, Meta can also be gearing as much as show adverts in standing updates. 

WhatsApp will quickly implement paid companies for Channels and adverts in standing updates. (AP Photo/Martin Meissner, File)(AP)

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What is the brand new WhatsApp characteristic that requires month-to-month charges?

The main modifications are targeted on WhatsApp Channels and Status. For the primary time, Channel homeowners can have the choice to cost a month-to-month subscription payment, giving followers entry to unique updates. Additionally, a brand new Promoted Channels characteristic will permit individuals to pay to extend their channel’s visibility. 

Despite these monetization strikes, WhatsApp has reassured its 1.5 billion customers that these updates won’t have an effect on the principle chat interface, which can stay free and unchanged, as reported by The US Sun. 

Elsewhere, the adverts launched by Meta will probably be based mostly on the “limited info” about customers that’s supplied to the corporate. This contains the customers’ metropolis, nation, age, language, the Channels that customers comply with, and the way one interacts with the Channel adverts or advert preferences if one has linked WhatsApp by means of Meta’s Accounts Center. 

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Will the brand new WhatsApp characteristic have an effect on chats?

The firm shared that the options will probably be rolled out step by step throughout the globe. WhatsApp revealed, “Like all the pieces we do at WhatsApp, we’ve constructed these options in probably the most non-public means attainable. Your private messages, calls, and statuses stay end-to-end encrypted, that means nobody (not even us) can see or hear them.”

Whatsapp has additionally assured the followers that the brand new options won’t get in the best way of the chats and comes after it acquired main backlash for AI taking an excessive amount of house on the principle web page. The firm shared, “These new options will seem solely on the Updates tab, away out of your private chats. This means if you happen to solely use WhatsApp to speak with mates and family members there isn’t any change to your expertise in any respect.”